Virtual Programming

The CMBAM programming committee organizes members-only webinars throughout the academic year. Members will receive a Zoom link in their email ahead of each webinar. Recordings of most previous sessions can be found in the members-only resource library for all current members logged in to the website.

More details about the 2024-2025 sessions will be added as the programming is further developed. Fall 2024 sessions will be held at 4 p.m. Eastern Time.

September 26, 2024: Political advertising and college media

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Election season can be a heated time on college campuses, making political advertising a tricky topic. Learn how to navigate the waters, legally and logistically, of political advertising. Join our panel discussion on how your business staff can make the most of the 2024 elections, nationally and locally.

Panelists
Brent Addleman, The Daily Collegian at Pennsylvania State University
Mike Hiestand, Student Press Law Center
Piper Jackson-Sevy, Flytedesk

October 24, 2024: Social Media

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Selling sponsored social media posts is a promising frontier in digital advertising, but the advertising use of an editorial platform can be the third rail in many newsrooms. Whether you’ve had successes or setbacks, join us to share what is or isn’t working at your school in the realm of social media advertising. Staff from both business and editorial operations are welcome to join as we discuss how we can all succeed through collaboration.

November, 2024: No virtual programming, in-person conference

December 12, 2024: Adviser Happy Hour

January 30, 2025: Individual Award Entries

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CMBAM’s individual awards are a chance to recognize your top students for their outstanding work. In this month’s programming workshop, we’ll go through all you need to know for entering your students in the individual awards and special recognition categories, including Best Designer, Best Sales Representative, Best Sales/Operations Manager, Best PR or Marketing Manager, Best Multimedia Content Creator and Best New Member Business Program. Awards Director Rod Steedley will go over the general rules and information and advisers from past winning schools will talk about best practices for standout award entries. The session will conclude with an open discussion where advisers and students can ask questions and share tips.