Virtual Programming

The CMBAM programming committee organizes members-only webinars throughout the academic year. Members will receive a Zoom link in their email ahead of each webinar. Recordings of most previous sessions can be found in the members-only resource library for all current members logged in to the website.

More details about the 2024-2025 sessions will be added as the programming is further developed. Fall 2024 sessions will be held at 4 p.m. Eastern Time.

September 26, 2024: Political advertising and college media

View Recording (must be logged in to view)

Election season can be a heated time on college campuses, making political advertising a tricky topic. Learn how to navigate the waters, legally and logistically, of political advertising. Join our panel discussion on how your business staff can make the most of the 2024 elections, nationally and locally.

Panelists
Brent Addleman, The Daily Collegian at Pennsylvania State University
Mike Hiestand, Student Press Law Center
Piper Jackson-Sevy, Flytedesk

October 24, 2024: Social Media

View Recording (must be logged in to view)

Selling sponsored social media posts is a promising frontier in digital advertising, but the advertising use of an editorial platform can be the third rail in many newsrooms. Whether you’ve had successes or setbacks, join us to share what is or isn’t working at your school in the realm of social media advertising. Staff from both business and editorial operations are welcome to join as we discuss how we can all succeed through collaboration.

November, 2024: No virtual programming, in-person conference

December 12, 2024: Adviser Happy Hour

January, 2025: Individual Award Entries

February, 2025: Creative Graphic Design

March, 2025: Analytics Simplified

April, 2025: How to: Street Teams

May, 2025: Adviser Happy Hour

* Session topics subject to change